About
Hey there,
I’m Patrick Trochaniak, a marketing enthusiast with a passion for tech, witty campaigns, and the occasional deadlift.
I consider myself an idea man, and I’ve spent a significant portion of my career bringing business-growth strategies to life.
Most of my time is spent creating digital marketing campaigns, establishing co-marketing partnerships, or simply strapping up my boots and trying out something new.
But I don’t just stop there. After all, what is testing for if not for the learnings that come as a result? Test and learn is my way of life.
At Microsoft, I used this mindset to transform the Xbox and Windows digital experiences for our customers.
Nowadays, I oversee Microsoft Office for our Digital Stores in North America. A massive ship to steer? Yes. But from forecasting to finding the latest demand driver, I find inspiration in solving the un-solvable.
There’s nothing I love more than bringing new ideas to life, and I’m so lucky to have worked with amazing teams that have empowered me to innovate at every step of my career.
Feel free to reach out to me if you’d like to discuss anything further, I’m always happy to chat and connect with new people.
Wilfrid Laurier University
Bachelor of Business Administration
2014 – 2018 | Waterloo, Ontario
- Studied at the prestigious Lazaridis School of Business & Economics at Wilfrid Laurier University
- Graduated with an 11/12 GPA
Microsoft Canada
Xbox Marketing Assistant
September 2016 – April 2017 | Mississauga, Ontario
- Designed digital content to be released on social media channels, as well as worked alongside agencies to create promotional marketing material for Xbox One games and consoles
- Generated marketing strategies for Minecraft and working towards implementation with retailers, distributors, and online partners
- Appeared on The Shopping Channel to support sales of exclusive Xbox One S Minecraft bundle and generated over $300,000 in revenue over one weekend
- Ran ‘Badges of Honour’ program to support Extra Life charity by working with agency to create 60,000 high quality pins to be sold in every EB Games store in Canada
Laurier Weightlifting Club
Vice President of Marketing
October 2015 – January 2016 | Waterloo, Ontario
- Oversaw social media presence and creating content to increase membership base
- Established logos, brand image, and clothing line
Literacy Council York-Simcoe
Program Resource Assistant (Administrative Assistant)
June 2015 – September 2015| Newmarket, Ontario
- Researched rebranding initiatives such as name change and logo modifications
- Designed and implemented new website with modern look, accessibility features, and intuitive navigation system
- Prepared educational material (training handouts and brochures) for volunteers and community
XLerate Laurier
Vice President of Marketing (Volunteer)
April 2016 – Present | Waterloo, Ontario
- Managed marketing team to ensure maximized attendance at club events that aid freshmen in their transition from high school to university
Manager of Marketing and Promotions (Volunteer)
April 2015 – April 2016 | Waterloo, Ontario
- Worked side-by-side with small team to turn around high quality work under tight deadlines
Director of Marketing (Volunteer)
October 2014 – April 2015 | Waterloo, Ontario
- Worked alongside a graphic designer and web developer to develop marketing campaigns and then successfully carried them out
- Assisted in rebranding process by redesigning event advertisements and social media posts in order to refine the brand image
Startup Laurier
Vice President of Marketing (Volunteer)
April 2016 – December 2016 | Waterloo, Ontario
- Developed strategies on how to improve social media marketing efforts (including reach and engagement rates on posts) and created new website
Director of Digital Marketing (Volunteer)
April 2015 – April 2016 | Waterloo, Ontario
- Increased likes on Facebook page by over 114%
Marketing Analytics Coordinator (Volunteer)
October 2014 – April 2015 | Waterloo, Ontario
- Developed strategies on how to improve social media marketing efforts (including reach and engagement rates on posts)
- Increased likes on Facebook page by over 31%
Tech-Lord Computers Inc.
Junior IT Technician
2009 – 2014 | Bradford, Ontario
- Assisted senior IT technician performing various tasks in corporate environment
- Actively engaged with customers, participated in business development strategies, troubleshot problems and devised solutions.
The Ontario Soccer Association
Soccer Referee
2009 – 2014 | Bradford, Ontario
- Refereed competitive-Level players from ages 13-40+
- Led 2 assistant referees to ensure an effective team of 3 game officials that worked in an organized fashion