Microsoft Canada

Xbox Marketing Assistant

September 2016 – April 2017 | Mississauga, Ontario

• Designed digital content to be released on social media channels, as well as worked alongside agencies to create promotional marketing material for Xbox One games and consoles
• Generated marketing strategies for Minecraft and working towards implementation with retailers, distributors, and online partners
• Appeared on The Shopping Channel to support sales of exclusive Xbox One S Minecraft bundle and generated over $300,000 in revenue over one weekend
• Ran ‘Badges of Honour’ program to support Extra Life charity by working with agency to create 60,000 high quality pins to be sold in every EB Games store in Canada

Snap Filter Studios

Co-founder

April 2016 – Present | Waterloo, Ontario

• Co-founded startup which creates and sells custom Snapchat geofilters to those who land on our website and are interested in buying one
• Created www.snapfilterstudios.com which is search engine optimized and follows generally accepted conversion principles to maximize leads

HawkSwap

President

January 2016 – Present | Waterloo, Ontario

• Overseeing expansion of HawkSwap (www.hawkswap.com) by ensuring traffic is being generated through marketing campaigns and search engine optimization
• Guiding a strong team who shares the vision of making HawkSwap the campus-wide social exchange for Laurier students
• Increasing team efficiency by assigning roles based on current skillsets and encouraging advancement into more challenging positions

Laurier Weightlifting Club

Vice President of Marketing

January 2016 – Present | Waterloo, Ontario

• Overseeing social media presence and creating content to increase membership base
• Establishing logos, brand image, and clothing line

Literacy Council York-Simcoe

Program Resource Assistant (Administrative Assistant)

July 2015 – August 2015| Newmarket, Ontario

• Researched rebranding initiatives such as name change and logo modifications
• Designed and implemented new website with modern look, accessibility features, and intuitive navigation system
• Prepared educational material (training handouts and brochures) for volunteers and community

Kognitive Marketing

Field Marketing Representative

June 2015 – July 2015 | Bradford, Ontario

• Worked with Canadian Tire Bank to promote their branded Mastercards including the features and promotions associated with each one
• Responsible for executing sales pitches to customers and following an application process that would ensure card activation

XLerate Laurier

Vice President of Marketing (Volunteer)

April 2016 – Present | Waterloo, Ontario

• Managed marketing team to ensure maximized attendance at club events that aid freshmen in their transition from high school to university

Manager of Marketing and Promotions (Volunteer)

April 2015 – April 2016 | Waterloo, Ontario

• Worked side-by-side with small team to turn around high quality work under tight deadlines

Director of Marketing (Volunteer)

October 2014 – April 2015 | Waterloo, Ontario

• Worked alongside a graphic designer and web developer to develop marketing campaigns and then successfully carried them out
• Assisted in rebranding process by redesigning event advertisements and social media posts in order to refine the brand image

Startup Laurier

Vice President of Marketing (Volunteer)

April 2016 – December 2016 | Waterloo, Ontario

• Developed strategies on how to improve social media marketing efforts (including reach and engagement rates on posts) and created new website

Director of Digital Marketing (Volunteer)

April 2015 – April 2016 | Waterloo, Ontario

• Increased likes on Facebook page by over 114%

Marketing Analytics Coordinator (Volunteer)

October 2014 – April 2015 | Waterloo, Ontario

• Developed strategies on how to improve social media marketing efforts (including reach and engagement rates on posts)
• Increased likes on Facebook page by over 31%

Tech-Lord Computers Inc.

Junior IT Technician

2009 – Present| Bradford, Ontario

• Assisted senior IT technician performing various tasks in corporate environment
• Actively engaged with customers, participated in business development strategies, troubleshot problems and devised solutions.

The Ontario Soccer Association

Soccer Referee

2009 – Present| Bradford, Ontario

• Refereed competitive-Level players from ages 13-40+
• Led 2 assistant referees to ensure an effective team of 3 game officials that worked in an organized fashion